DESIGNER BENCH  /  KROGER × OLIPOP PRETRIGGER 2026
Case 03
Real client request · Real approved proof · Our blind reinterpretation

Kroger × Olipop
Pre-Trigger Promo · Indiana Fever

A real sponsor brief that came through the service desk. A designer produced a 15-second motion proof that the client approved. We took the same brief — nothing else — and designed our own. Below is the request as-is, the approved proof as shipped, and our interpretation. Same inputs. Different hands.

Client
Indiana Fever · WNBA
Venue
Gainbridge Fieldhouse · Indianapolis
Program
Kroger × Olipop Pre-Trigger Promo · 2026
Status
Approved · In Production

01 — The Request

VERBATIM

Design Brief · Submitted by Production

Creative Direction: Kroger and Olipop Pre-trigger — says "when the fever win you win", no QR code. These should look exactly like the graphics in the supplied assets. Assets: X:\Jobs-RH\2026\IND-FEV\_SUPPLIED_ASSETS\Kroger x Olipop Trigger Specs — 13 boards total covering centerhung, underbelly, top and bottom rings, 360 LED ribbon, courtside table and stanchion, indoor endzone matrix, voms, pavilion entry, pavilion bridge, courtside club, and main concourse balcony. Source: Design Request #90209209 · Created 2026-08-04 · Pulled from the production service desk

Full Board Roster · Native Resolutions

  • Centerhung Main Video4096×1536  ·  2368×1536
  • Centerhung Underbelly3712×768  ·  1472×768
  • Centerhung Top Rings4224×384  ·  2496×384
  • Centerhung Bottom Rings4096×384  ·  1856×384
  • 360 LED Ribbon (fascia)25,180 (2)×120
  • Courtside Table & Stanchion2304×288 · 960×288 · 384×108
  • Indoor Endzone Matrix2160×560
  • Voms729×162  ·  405×162
  • Pavilion Entry240×600
  • Pavilion Bridge2025×1134
  • Courtside Club (broadcast)1920×1080
  • Main Concourse Balcony528×336

02 — The Approved Design

HUMAN-MADE · CLIENT-APPROVED
PRF-1 R1 — Centerhung Overview IND-FEV · /I/IND/IND-FEV/Proofs/2026/Kroger x Olipop PreTrigger Promo - 2026/
1920×1080 · 15s
PRF-1 R1 · 12.4 MB
PRF-2 R1 — Courtside, Ribbon, Voms, Broadcast IND-FEV · /I/IND/IND-FEV/Proofs/2026/Kroger x Olipop PreTrigger Promo - 2026/
1920×1080 · 15s
PRF-2 R1 · 14.3 MB
PRF-3 R1 — Pavilion, Bridge, Balcony, Fascia IND-FEV · /I/IND/IND-FEV/Proofs/2026/Kroger x Olipop PreTrigger Promo - 2026/
1920×1080 · 15s
PRF-3 R1 · 14.2 MB

03 — Our Reinterpretation

BLIND · BRIEF-ONLY · NO PROOF REFERENCE

We fed the brief — and only the brief — to an image model. Same specs, same campaign language, same can lineup. No reference to the approved work. Two formats covering the dominant board geometries: 21:9 (≈ 2.66:1 centerhung main at 4096×1536) and 16:9 (courtside club / broadcast hero). Our take leans harder into the arena as context — the LED bowl, the crowd, the light rays — instead of flattening to the design grid.

Our AI reinterpretation — 21:9 ultra-wide arena bowl composition

Ultra-Wide Arena Bowl · 21:9

Centerhung main equivalent · in-situ bowl render

3168×1344 · 2K render

Our AI reinterpretation — 16:9 hero with in-arena LED wall

Broadcast Hero · 16:9

Courtside club · courtside broadcast equivalent

2752×1548 · 2K render

04 — Side by Side

EQUIVALENT FRAME, BOTH APPROACHES
Approved designer proof — board sheet flat composition
Theirs · ApprovedDesigner · Human
Our AI reinterpretation — framed arena perspective
Ours · ReinterpretationAI · Blind Brief

05 — Audit

PROVENANCE

Request Record

Request ID
90209209-bba3-4774-b991-f9bf4f8e4ba9
Job Title
Kroger x Olipop PreTrigger Promo - 2026
Venue
Gainbridge Fieldhouse (Indiana Fever · WNBA)
Submitted
2026-08-04 · Service Desk
Status
Done · Proof Shipped

Approved Proof

FTP Path
/I/IND/IND-FEV/Proofs/2026/Kroger x Olipop PreTrigger Promo - 2026/
Files
3 PRF reels · MP4 (H.264)
Resolution
1920×1080 @ 15s each
Source
Production SAN via SFTP — Proofs/2026
Captured
2026-08-24 · Pulled via anc-services gateway

Our Generation

Model
Nano Banana Pro
Inputs
Brief only — no proof reference images
Aspects
21:9 (2.66:1 centerhung) · 16:9 (broadcast)
Resolution
2K render · 3168×1344 · 2752×1548
Method
Blind. We never viewed the approved work first.